After 25 years mostly as a Human Resources Director for important companies and working on complex process of transformation, I think I realized why many transformation projects fail, projects based on the best intentions too, as well as the (few) correct things we should (absolutely) do right.

Moving from organization to consulting, besides working with my friends, my goal is to transfer the awareness I breathed to Awair projects, often as the devil’s advocate, a role – I have been told – that comes to me naturally.